Head of Audience Data and Insights
It is an interesting time for the ABC in the age of Netflix. It is a constant challenge to create relevant and engaging local content for its audience, whose behaviours are shifting and demands shifting. Getting a better understanding of the audience is critical to increasing viewership on both online channels, radio and television. They are using a mix of data science, insights and algorithms to reveal what the audience really wants. This session will investigate this as well as addressing the data limitations.
- The benefits of combining both insights and data science to understand changing audience behaviours
- Exploring machine learning , sentiment analysis to understand what the audience really wants as opposed to what they think they want
- Uncovering where algorithms go wrong
- Overcoming the data based deficiencies