Data Analytics and Science Director
11:50 AM Implementing Data Science and Data Solutions to Improve Customer Engagement with Better Products
Carsales.com.au uses both statistical information and machine learning to improve customer insights. They also look at ways to commercialize their customer data through new products or a better customer experience. The benefits of machine learning are the sheer volume of data and sophistication of insights that it can derive.
- Tapping into your data to create products your customers want
- Predicting complex variables for a better customer experience
- Effectively supporting machine learning with statistical information for greater accuracy